Startup Application Form
Normally takes < 15 minutes to complete.
Company name
Describe what you do (in 1000 characters or less)
How many founders do you have?
Names of founders and their LinkedIn profiles
How many years have the founders known each other?
How many employees do you have in total?
How many engineers do you have in your team?
Where is the company legally registered / incorporated?
Where is the main part of your team located?
How much money have you already spent on the startup?
(in USD thousands, including all funding sources)
How much money are you looking to raise in the upcoming 6 months?
(in USD thousands)
What is your business model?
How do you make money?
(describe your business model)
Describe your customer: who pays for your product?
Describe the problem you solve
How big is your Total Addressable Market
(in USD millions)
What is your industry?
Who are your competitors?
(how do customers solve the problem today / without your startup?)
What is your secret sauce?
(what differentiates you from your competitors?)
Describe your Go-To-Market strategy
(how will you reach your customers?)
How many leads have you already contacted?
How much does it cost you to acquire each lead?
(in USD)
What is your conversion rate from leads to paying customers?
(in percents)
What is your current average revenue per transaction?
What is the average number of recurring transactions per customer (excluding first sale)?
(choose 0 if cutomers pay you only once, choose 100 if they pay 100 times or more)
How much money does each sale cost you?
(in USD, per transaction, aside from customer acquisition costs)